FOR IMMEDIATE RELEASE
MME unveils weather contingency plan
After three years of successfully dodging inclement weather, Movies at the Mill Easton (MME) organizers this year decided not to test Mother Nature yet again, so this year will implement a weather contingency plan that features a large, open-sided tent in the main viewing area on the old Simon Silk Mill grounds on the evening of September 22. A smaller tent will also be erected adjacent to the main one, covering the area most used for dining if rain is forecasted.
The tent structure still allows attendees to view films on the side of Building Six – a tradition since its inception – with easy access to and from the food and beverage area. Those vendors include: Black & Blue, MeGs & MaDs, Pearly Baker’s Ale House, Ocean, Sette Luna Tuscan Trattoria and Sole Mio Italian Grille, as well as The Carmelcorn Shop, Sweet Girlz Bakery and Terra Cafe.
“The first two years, I exerted my mythical Mayoral influence over the weather and we ended up with near-perfect weather despite the threat of rain. Last year we just plain got lucky when the storm that was forecast, held off until after the event,” Easton Mayor, Sal Panto said.
“It got to the point that by last year, our third, that we just consulted with Mayor Panto regarding the weather,” MME Director, Gershon Hinkson said joking. “But when he begged off and the weather still held, we knew we had to hedge our bets and look at a weather contingency plan for this year,” Hinkson said. “Luck is one thing, but we thought our loyal attendees deserve shelter, so we stepped up,” he added.
This year’s MME will have all the features that have made it a popular local fall event that is rapidly growing into a destination event, as more people from around the Lehigh Valley, New Jersey, New York and Philadelphia areas mark their calendars for an evening of films, fun, music, art and food.
Its unique setting, nestled alongside the Bushkill Creek, the 13th St. Bridge and Bushkill Drive, amidst the historic silk mill buildings, gives it a mystique similar to that of an ancient bazaar, with people milling and mingling over food and drink, with the Floyd King Quartet jazz ensemble playing in the background.
“Last year was our first as Presenting Sponsor,” Merchants Bank CEO, Anthony Biondi said, “and everyone could feel the energy and excitement bouncing off the walls of the old silk factory. It is a rare glimpse into the history and potential of what the site can be. We’re very proud to be associated with the event,” Biondi said. “and I’m proud of our employees who have volunteered their time for Movies at the Mill – to us it’s all about community.”
Music and art has become a staple at MME over the years, so in addition to the Floyd King Quartet, which will play right up until the film screenings. Allentown artist, Vicki DaSilva’s “light graffiti, light painting” images will be featured in a video.
Tickets for MME are available at more than 20 Easton locations, a list of which is available on moviesatthemill.com. Tickets sell for $10 until the day of the event. Tickets at the door are $15.